The main objective for this project was to visually upgrade the look of the store, already operating on this site for many years, while keeping the cost as low as possible.

 

The main feature of the design was the continuous stroke, expressed with the yellow rail on a dark background, which runs the whole space acting as a hanger for exhibiting the clothing for sale.

 

Wood was the material which we heavily promoted, together with an effort to restore the existing parquet and some of the wooden furnishing already in use. To reinforce the use of the material, we conceived the arrays of wooden vertical blinds, playing the role of a visual filter between the store fronts and the store’s interior.